luxo-saloon in your model range? For Jaguar, it appears that it will involve building a radically different car, one bristling with technology and taking another step upmarket with a new exterior look and an even posher new cabin. Overleaf, you can read our latest interpretation of how Jag could reinvent its Mercedes S-Class and BMW 7 Series rival. We suspect it will take a diversion in terms of styling to set it apart from those cars and shift towards the ground occupied by Porsche’s Panamera
towards the ground occupied by Porsche’s Panamera. There’s a feeling among many (although not all) premium car manufacturers that large saloons still have an important role to play at the helm of a model range. Such halo models must make a bold statement about the brand they represent. The latest S-Class and 7 Series, for example, have moved the game on in infotainment, efficiency, autonomy and chassis technology, and now their lesser siblings are benefitting from the trickle down of the technology. Now that Jaguar has decided the XJ has a future, it is vital that it makes a bold statement with the next one
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