DESIGN HOUSE ITALDESIGN is forging
a new business strategy under Audi’s
control following the departure last
summer of its founder, 77-year-old
Giorgetto Giugiaro.
The company is being reorganised
around six “core competencies”, new
boss Jörg Astalosch told Autocar.
One of them is virtual design, in which
a prototype or concept car goes from
computer design to physical model
without the usual clay model stage. The
GT Zero electric supercar concept at
Geneva was developed this way.
About 60% of Italdesign’s business
is in engineering, with 25% building
prototypes and 15% on styling work.
Italdesign enjoyed a record year last
year, with a turnover of €197 million
(£153m), the bulk of the work being for
VW Group companies. But Astalosch
said the new strategy envisages more
GT Zero concept was the first product of Italdesign’s new virtual design policy outside work.
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