SIGNIFICANT TIMES FOR Aston Martin: the launch of the
brand-new DB11 at the Geneva motor show kick-starts an
exciting new chapter for the firm.
As important as the DB11 is, though, the news that the
British manufacturer will build its forthcoming crossover
within these shores is especially noteworthy and welcome.
With Aston’s current Gaydon site likely to be bursting at
the seams later this decade, it needed to find a second base at
which to build the new model.
Although Aston remains a British manufacturer at heart, it
is owned by foreign interests who prioritise sound business
sense above sentiment. It was, therefore, by no means a
certainty that the new production line would be situated
here. Instead, it would go to the location that offered the best
incentives and most competitive climate.
That Wales won the day against international competition
is a heartening endorsement for
the UK’s famed prowess at car
development and production.
That the decision also resonates
on an emotional level is an added
bonus for us all.
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