A TOTAL OF 180 Bugatti Chiron
customers have already placed
deposits of €200,000 (£155,000)
prior to being given the spec of the
car or driving it in any form. In total,
500 Chirons will be built if there is
enough demand, at a rate of around
one a week. The car should be on sale
in various forms until 2024.
Bugatti CEO Wolfgang Dürheimer
revealed that existing Bugatti
customers will get first refusal on
the car as a reward for loyalty to the
brand and because their ownership
indicates they won’t sell the car
on to make money. “Interest has
been exceptional,” said Dürheimer.
“We have set out a clear policy
of communicating with existing
customers first, and the reaction
has been amazing. One-third of the
allocation has a deposit on before we
have even told them the remarkable
performance figures or even let them
behind the wheel.
“The biggest order so far is for six
cars, but we expect some busy days
after the unveiling. We will see what
the demand is, but it is a problem
if we sell out too quickly — the
quality of this car demands each
one takes a week to be built. Our
peak output will be 65 cars a
week. Patience is required.
“We expect to earn new customers,
too,” he added. “We have raised
production over the Veyron by just
over 10%, and, of course, Bugatti is
earning new fans all the time.”
The first customer will receive
their Chiron, priced at €2.4 million
(£1.9m), this autumn.
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